Whatsapp messenger is an instant cross-platform messaging app that can be installed and run on nearly all smartphones. With this app installed on your mobile device, you can send free unlimited number of text messages to family and friends anywhere around the world and also share with them audio, video and photo files.
The mobile app messenger can be installed on android devices, Window phones, blackberry, iphone and majority of the internet enabled Nokia phones.
The instant messenger service is provided by Whatsapp Inc. The company was started in the year 2009 by Brian Acton and Jan Koum, who are both former employees of yahoo, and is based in Santa Clara California. Since its inception, the company has consistently grown the numbers of the total subscriptions, monthly active users and text/ audio messages shared by its users around the world.
By mid 2013, the mobile messaging platform had more than 300 million active users per month who shared about 31 billion messages and 325 million photos each day. This makes it one of the biggest and leading instant messaging mobile platforms in the world and a social media platform to watch in future.
Other mobile instant messaging platforms, in the category of Whatsapp, include Wechat, Viber and Line mobile Messaging.
What makes Whatsapp Popular?
The app has made it easier, faster and cheaper for people in different parts of the world to text one another and share audio, video and photo files without worrying about international rates.
Also, its growing popularity can be attributed to the simplicity of the platform, privacy and sense of security that it gives.
Privacy and security are very important and they are a concern of many. Compared to other social networking sites like Facebook and twitter, Whatsapp is considered more secure as a result of every user having their mobile number both as the launching board for the app and as their username. These minimize the likelihood of account hijacking.
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Though cases of hacking have been reported in the past, the company has worked to reassure users of safety and security of the app. Measures like data encryption have been put in place to safeguard the security of users’ information channels.
In addition, Whatsapp ensures privacy of communication by users by reducing opportunities of strangers snooping on users’ private communication and, by extension, life.
Another thing that makes this mobile social networking app popular is the ability to syncs the contacts on your phone with those added on the Whatsapp messenger.
Where to get the setup file
The app is downloadable from the company’s official website, www.whatsapp.com, for free and the service on the platform is free of charge in the first after signing up. After the elapse of the first year, you will have to pay an annual subscription fee of $0.99 to continue enjoying the service.
Apart from the official website, WhatsApp is also available in iTunes, bluestacks and ovistore app stores. You can visit these stores from your device and download the app.